A quick note before a long weekend.
TechCrunch has a much-commented post today about business owners railing against Yelp for negative reviews, and the notion that this is proof of Yelp’s success.
Maybe so, but it remains a problem if the negative reviews are written by spiteful competitors, or conversely if positive reviews are written by shills.
Loladex ensures review reliability, because the audience for any review consists primarily of the reviewer’s social network friends. Why would I bother to write a disingenuous review on Loladex, knowing that my friends would read it? I’d lose credibility.
Yelp and other review sites give the reviewer the option to remain relatively anonymous, or at least pseudonymous. On Loladex, the whole point is to see your friends’ reviews. And friends don’t let friends write fake reviews.
Posted by Dan Goodman 
