A quick note before a long weekend.
TechCrunch has a much-commented post today about business owners railing against Yelp for negative reviews, and the notion that this is proof of Yelp’s success.
Maybe so, but it remains a problem if the negative reviews are written by spiteful competitors, or conversely if positive reviews are written by shills.
Loladex ensures review reliability, because the audience for any review consists primarily of the reviewer’s social network friends. Why would I bother to write a disingenuous review on Loladex, knowing that my friends would read it? I’d lose credibility.
Yelp and other review sites give the reviewer the option to remain relatively anonymous, or at least pseudonymous. On Loladex, the whole point is to see your friends’ reviews. And friends don’t let friends write fake reviews.
July 22, 2008 at 8:32 am |
You could not state it better. It’s really interesting to see how people act differently in our local search app on the web vs. our facebook praized’n'raze app. When all your reviews and votes are tied to your existing social capital, it’s a game changer for this industry.
As much as Facebook is sometime seen as “passé” from trendy web geeks, we are seeing that real world usage weighted by a real world social graph is powerful and has lots of built-in checks and balance. It’s great to see many local search applications trying to bring to the general public the most value out of these strong local ties.
Keep up the good work with Loladex, it’s one of the best local search app on facebook that I have seen, I can’t say it’s *the* best, but I am quite biased… ;-)
January 9, 2009 at 1:15 pm |
[...] – bookmarked by 1 members originally found by mcphee on 2008-12-12 Tamper Proof Local Reviews http://blog.loladex.com/2008/07/03/tamper-proof-local-reviews/ – bookmarked by 2 members [...]