I’ll write more about this site after I’ve had a chance to dig into it, but my first impression is that (a) they are absolutely going in the right direction; and (b) there are a few blind alleys along the way. Oh, and (c) parts of it are too heavily monetized in a phone-booky way.

I was very nervous to look at LocalGuides.com last night, because Perry is a smart guy and I knew he’d be in the same ballpark as Loladex — except earlier by half a year. I’m not quite as nervous now; they’ve taken a somewhat different approach.